Infomercial Clips | Theodore L. Baker Director of Photography

"Rose Hills"

Sat, 12 Sep 2009 18:52:50 -0700

Rose Hills was selling "pre need packages" and they hired Innovative Direct Response to help them with an infomercial. We shot on the grounds and also shot a sequence with a "family" discussing their needs. Everything was captured with a Varicam @ 24FpS.

"ZMax"

Thu, 03 Apr 2008 16:11:20 -0700

The client wanted to show that ZMax, an oil additive product, would be OK to use in any type of auto. We shot at the Peterson Auto Museum and on the tarmac of Santa Monica Airport to help illustrate this. Everything was shot single camera on either a jimmy jib or a dolly.

"Vitapower"

Thu, 03 Apr 2008 15:57:42 -0700

There were a lot of testimonials and product shots in this infomercial. We put the product in and around a lot of food because the client wanted to stress that these vitamins contained the same nutrients you could get in fresh foods. The idea was to see the product around a country fruit and vegetable stand. Rather than shoot on location, the art department built the everything on a stage so we could have all the control we needed.

"Rich Dad Poor Dad"

Thu, 03 Apr 2008 15:46:51 -0700

The two person discussion part of this show was shot at a practical location with three cameras. In order to get good lighting angles on the people the key grip build an overhead grid on which we could hang lights. The art department provided some pillars for us to hide some of the vertical supports. The exterior shots were single camera on a jimmy jib.

"Ultraburner"

Wed, 26 Mar 2008 19:27:10 -0700

Aimed at women, the goal of this exercise machine was to keep thighs and buns trim and sculpted. The product and the number of people the producers wanted to be exercising with it helped influence the set design. The set was painted a mid tone grey which gave me the opportunity to add lots of colored and patterned light to it.

"Jaw Dropers"

Wed, 26 Mar 2008 18:02:23 -0700

Magic is what this infomercial was selling. We shot it all on location in SD/60i using one, two, or three isoed cameras. Since this was up close magic the producers also wanted to get the reactions of people seeing it for the first time so we shot a sequence at the 3rd Street Prominade in Santa Monica where we use two small DVCams to capture the action.

"Picadilly"

Sun, 23 Mar 2008 16:44:57 -0700

Picadilly is a home style buffet restaurant chain that is located in the southern US. We shot on location in one of their restaurants in Miami with a single camera at 24psf. The stage footage was also shot in Miami but with four isoed cameras at 30psf. This project was shot in HD with Sony F-900's.

"Twin Tech"

Sat, 16 Jun 2007 18:29:48 -0700

Because of this product's name the idea of doubles and twins was played with through out. It was shot on location and on stage. There was one camera on a jib on location and two cameras on stage.

"Nutrius"

Sat, 16 Jun 2007 18:05:31 -0700

This show featured soap opera star Brenda Epperson as host. The producers wanted the main show and testimonial footage to look different from the CTA. So the main sequences and testimonials were shot on location with one or two Sony cameras shooting in the 60i format. The CTA footage was shot on location and stage with a Panasonic camera shooting in the 24psf format.